At FREE PEOPLE Shop, we believe fashion should be as free-spirited as you are. Born from a passion for effortless style and bohemian charm, we curate collections that celebrate individuality while making high-quality fashion accessible to every woman.

“Empowering your unique style journey with curated fashion that blends bohemian flair with contemporary trends.”

Our Story

Founded with a vision to break fashion boundaries, FREE PEOPLE Shop has grown from a small boutique concept to a global online destination for women who value both style and substance. Based in Brainerd but shipping worldwide, we’ve built our reputation on carefully selected pieces that transition seamlessly from beach days to city streets.

Who We Dress

Our customer is the modern free spirit—women aged 18-35 who:

  • Crave effortless style that works from day to night
  • Value quality craftsmanship with a boho-chic aesthetic
  • Seek versatile pieces that express their individuality
  • Appreciate curated collections that take the guesswork out of looking great

What Makes Us Different

Curated Collections

We handpick every item, from statement bikinis to must-have accessories, ensuring cohesive style across categories.

Quality Meets Affordability

Enjoy premium fabrics and craftsmanship without premium prices, with regular sales offering up to 50% off.

Global Style, Local Values

While we ship worldwide, we maintain the personal touch of a neighborhood boutique in every interaction.

Our Promise

We solve the modern woman’s fashion dilemmas by offering:

  • Effortless Coordination: Mix-and-match pieces across categories for complete outfits
  • Seasonless Style: Timeless designs with contemporary twists that transcend trends
  • Confidence in Every Purchase: Easy returns and customer-focused policies
  • Discovery Without Overwhelm: Carefully edited selections that take the work out of looking great

From our signature straw bags that become instant vacation staples to the perfect-fitting bikinis you’ll reach for season after season, every piece at FREE PEOPLE Shop is chosen with your style journey in mind.

Join Our Community

Beyond just a store, we’re building a movement of women who embrace fashion as a form of self-expression. Follow our style guides, share your looks with #FPShopStyle, and become part of our global family of free spirits.

Discover Your Style Today